Indian by Culture . Designer by Nature .
Indian by Culture . Designer by Nature .
Vijesh Sonigra is a multi-disciplinary creative with over 10 years experience, working for global & luxury brands and agencies. Specialising in art & design direction, brand building, graphic & digital design, typography and motion design.
His detail-orientated approach helps to deliver clear value to the brands he works with through strategic creative solutions with commercially driven insights.
Insiders Exclusive
Sweaty Betty’s loyalty programme refresh inspired by ‘a personal touch’, where Insider members become part of a community full of perks such as discounts, early access, VIP events and more…
Wear the Damn Shorts - A campaign celebrating a body-positive message, through bold, beautiful & empowering visuals.
Wear the Damn Shorts
Waiting for Midnight
A sophisticated & elegant campaign, capturing the countdown to New Year’s promoting Ted Baker’s new Autumn/Winter collection.
Strong Today…
The first of Sweaty Betty’s global campaigns of 2025. Focussing on celebrating how fitness can empower women whilst embracing the realities of life.
Denim. Her Way.
A 360 campaign to promote the new Denim Collection from Mint Velvet, focussing on embracing the way ‘she’ wants to wear and feel in her denim.
Find your Power
One of Sweaty Betty’s biggest Franchises, the Power Icon Bra. Leading the visual & design direction to create a full identity system working through all digital channels and print.
Bulk
A digital focussed creative looking at Bulk’s summer online campaign ‘We Know Why We Go’ - focussing on why individuals go to the gym & a social-first engaging Black Friday creative to drive conversion to site.
Ki Sushi
A New York based sushi vendor - with striking bold typography & graphics, a cut-through identity system in the heart of the big Apple.
Body & Motion
A self-initiated project focussing on one of Sweaty Betty’s bestselling and highest rated jackets, the ‘Motion’ Longline Parka.
For the love of sport
A campaign for the summer, for the love of sport captivates the feeling of being active outdoors whilst having fun and being spirit-free.
Earthful
An eco-friendly, forward-thinking, transparent brand that produces natural and healthy products. Leading the brand identity, social strategy through to the photography and packaging designs.
New Gokul Farm
New Gokul Farm is a cow sanctuary from ISCKON, Bhaktivedanta Manor. With the project focussing on a rebrand through a new logo, colour scheme, social strategy and more…
Digital Deities
A passion project turned business. Digital Deities focuses on reimagining the way God’s & Goddesses in the Hindu faith are portrayed to inspire the new generation, through digital and print.
COMING SOON...