SWEATY BETTY | BODY & MOTION
A self-initiated project focussing on one of Sweaty Betty’s bestselling and highest rated jackets, the ‘Motion’ Longline Parka. Visual direction on how the jacket can be promoted and brought to life through a story of ‘Body & Motion’ where the jackets USP’s play into. The visual identity, through the logo, layout and colours were all considered to help promote this unique jacket.
’Motion’ is one of Sweaty Betty’s bestselling and highest rated jackets. A fully waterproof longline parka, made from 100% recycled fabric.
SERVICES
Brand Strategy
Brand Identity
Motion Design
Digital Design
Print Design
Copy Direction
Credits
Sweaty Betty
Design Direction: Vijesh Sonigra
Visual Direction: Vijesh Sonigra
Copy Direction: Vijesh Sonigra
Photography: Cara Johnson
Digital Design: Vijesh Sonigra