SWEATY BETTY | FIND YOUR POWER
The ‘Power’ Collection are Sweaty Betty’s biggest and best-selling workout franchise. Find your Power focuses on promoting the new Power Icon Bra, designed for high impact workouts like boxing, running and HIIT.
Campaign design direction for one of Sweaty Betty’s biggest franchises, the ‘Power Icon Bra’. The launch aims to to position the brand as a leading figure in the bra market, splitting into 3 primary uses; Studio, Train, Run. Leading the branding and visual direction, I was able to focus on creating a sense of empowerment and strength with bold imagery and movement, whilst showing the bra's technical capabilities through 3D motion.
SERVICES
Brand Identity
Creative Direction
Motion Design & Direction
Digital Direction
Print & Retail Design
Credits
Sweaty Betty
Creative Direction: Vijesh Sonigra
Designer: Emily Fairbank
Copy Direction: Elizabeth Pankhurst-Moffat, Victoria Steele
Motion Direction: Lucia Aranguren
3D Design & Motion: Juwad Malik
Motion Design: Vijesh Sonigra, Louise Crockford
Digital Design: Vijesh Sonigra, Harriet Dallow, Amelia Ord, Hannah Dormer