Find your Power

Campaign design direction for one of Sweaty Betty’s biggest franchises, the ‘Power Icon Bra’. The launch aims to to position the brand as a leading figure in the bra market, splitting into 3 primary uses; Studio, Train, Run.

Leading the branding and visual direction, I was able to focus on creating a sense of empowerment and strength with bold imagery and movement, whilst showing the bra's technical capabilities through 3D motion.