A Summer fitness campaign focused on the serious gym community, particularly those dedicated to weightlifting and strength training. Speaking directly to the motivations of our audience: the commitment to lifting, building strength & pushing personal limits in the gym.
BULK | SUMMER CAMPAIGN BANNER
The approach for this campaign was to really showcase how the core audience of the serious gym community is built up from individuals to form a collective. Everyone will have their own reasons to train/lift but as a collective… they know ‘why’! The design direction for the homepage banner looks at profiling both male and females through a Polaroid style creative, where details within the Polaroid capture the essence of both ‘why’ through empowering messages as well as honing in on pushing personal limits by noting PB’s of the individuals. This profiling can make for a truly interesting storytelling piece on both site and socials.
ROLE
Brand Direction
Motion Design
Digital Design
A Black Friday Sale is always a key date for retail, and within a crowded market on social, content must stand out, be engaging and drive conversion to site… This is no different for Bulk!
BULK | BLACK FRIDAY SOCIAL CREATIVE
The approach for the Black Friday sale creative was to bring a level of energy to the social content that stands out, stops thumbs and drives engagement. Keeping to the synonymous brand colour palette of Bulk, the motion asset below follows a few rules; impactful, insightful and attention grabbing. It was key to bring in product as well as showcasing their USPs to really push both current and new consumers to shop with Bulk as well as drive urgency towards the end.
ROLE
Brand Direction
Motion Design
Digital Design
