A new campaign, developed in partnership with creative agency, House 337, that aims to inspire women to move their bodies in ways that they find empowering. With the strong and deeply connecting copy, I was able to develop a typographic treatment inspired by the editorial/magazine world, using a strong and flexible design & framing system, to build out a set of cohesive assets for both digital and print. A bold colour palette was used to represent each collection from Sweaty Betty.