KI SUSHI | BRAND & PACKAGING DESIGN
Ki Sushi are a modern & bold on-the-go sushi vendor in the heart of the big apple, New York City. On a mission to change the way workers in the city eat, Ki Sushi created freshly boxed sushi that were made and served on the same day.
Approached during the Covid pandemic, Ki Sushi wanted to be heard and seen with their unique approach to serving sushi in small pack size bites that can be easily delivered and enjoyed by everyone in NYC.Capturing the essence of modern day Japan and the bold, brash nature of New York, Ki Sushi needed to stand out in the busy city scape to stop passers by both physically and digitally. A full identity system was created from the logo, graphic brand pattern and font, to packaging, social strategy, out-of-home advertisements boards and clothing merchandise.
SERVICES
Brand Strategy
Brand Identity
Creative Direction
Motion Design
Digital Design
Print Design
Credits
Ki Sushi
Design & Visual Direction: Vijesh Sonigra
Copy Direction: Vijesh Sonigra
Motion Design: Vijesh Sonigra
Digital Design: Vijesh Sonigra
Print Design: Vijesh Sonigra