TED BAKER | WAITING FOR MIDNIGHT
Waiting for Midnight is a bold & elegant campaign to launch the Autumn/Winter ‘22 collection for Ted Baker. Focussing on the countdown to celebrate the New Year coming in with sophistication!
Working on the creative & art direction for the elevated ecom shoot, social motion direction as well as the website editorial page & CRM email layouts and typography treatment, ‘Waiting for Midnight’ heavily focuses on beautiful typography to help elevate the story of bringing in the new year with class.
SERVICES
Brand Identity
Creative & Art Direction
Social Motion Design
Digital Design
Typography Design
It’s here. The countdown to the countdown. What to raise a glass in.
Credits
Ted Baker
Design & Visual Direction: Vijesh Sonigra
Photography: Simon Lesley
Copy Direction: Mike Jackson
Motion Design: Vijesh Sonigra
Digital Design: Vijesh Sonigra, Nathan Fraser