SWEATY BETTY | WEAR THE DAMN SHORTS
Wear The Damn Shorts is a bold, beautiful and empowering campaign launched by Sweaty Betty, for all women to wear shorts and be proud of their body. Celebrating a body-positive message, whatever shape, size or any insecurities the women... be unapologetic in expressing yourself!
In collaboration with spoken word poet Sophia Thakur, the campaign focuses on celebrating body positivity, empowerment, and owning your look! Working under the guidance of Senior Brand Designer, Emily Fairbank, we concepted, curated and developed the creative direction for the overall campaign. Seeing it through from all digital channels, social, web and CRM to print & retail windows & in-store POS, with bold but beautiful typography animation to help further that story-telling piece.
SERVICES
Brand Identity
Creative & Visual Direction
Motion Design
Typography Design
Credits
Sweaty Betty
Design & Visual Direction: Emily Fairbank, Vijesh Sonigra
Copy Direction: Elizabeth Pankhurst-Moffat
Motion Direction: Lucia Aranguren
Motion Design: Vijesh Sonigra, Gema Salazar
Digital Design: Harriet Dallow